Social media helps bail BP out of crisis

This story from NPR about how BP handled the Deepwater Horizon explosion off the Gulf coast makes me think of what a parent might tell a child in trouble: “I’m going to find out eventually.”

The message: You’re not fooling anyone.

The good news for BP is that, after its initial public relations stumbles, it has had some success with PR efforts focused on openness, transparency and interaction with its target audiences. BP has a long road back to repair its image, but it has certainly started the journey with an assist from social media.

 

 

-- Bob Musinski